Roofing Sales Glossary

    The Roofing Sales Glossary

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    Lead Engine Sales and Marketing keeps this roofing sales glossary so contractors can check the language used in roofing lead generation before they buy anything. Each entry defines one term, explains why it matters on a roofing job and shows how the work happens on a call. Terms cover booked inspections, storm and insurance work, commercial roof systems and appointment setting.

    Plain English definitions covering roofing lead generation, booked roof inspections, storm work and roofing appointment setting.

    Roofing terms

    Roof Inspection Show Rate
    The share of booked roof inspections that the homeowner or property owner actually attends.
    Exclusive Roofing Leads
    Roofing leads sold or booked for one contractor only, never resold to competing roofers in the same market.
    Shared Roofing Leads
    Roofing leads sold to several contractors at once, so multiple roofers contact the same homeowner.
    Roof Inspection Appointment
    A scheduled visit where a roofing contractor inspects a property and quotes the repair or replacement.
    Shown Roof Inspection
    A booked roof inspection the homeowner actually kept, with the estimator on the property.
    Storm Canvassing
    Working a storm affected neighborhood door to door or by phone to find damaged roofs and book inspections.
    Storm Damage Leads (Hail and Wind)
    Roofing leads from properties in storm affected areas, usually hail or wind damage with an insurance angle.
    Insurance Restoration
    Roofing work paid through a property insurance claim rather than out of the owner's pocket.
    Roofing Appointment Setting
    Booking qualified roof inspections directly onto a roofing contractor's estimator calendar.
    Roofing Telemarketing
    Outbound phone calls to homeowners and property contacts to find roofing work and book inspections.
    Commercial Roofing Leads
    Roofing opportunities on commercial buildings, reached through property managers, owners, and facility decision makers.
    Roof Replacement Leads
    Roofing leads for full replacement work rather than a repair, usually on roofs at the end of their service life.
    Speed to Lead for Roofing Leads
    How fast a company contacts a new lead after it comes in, measured from enquiry to first live conversation.
    Set Rate
    The share of live conversations that end with an appointment on the calendar, measured against conversations rather than dials.
    Contact Rate
    The percentage of dials that reach a live human being, calculated by dividing conversations by total dials.
    No Show Appointment
    A booked appointment where the prospect never turns up, or is not there when your rep arrives.
    Qualified roof inspection appointment
    Lead Engine Sales and Marketing defines a qualified roof inspection appointment as a booked inspection where the homeowner or property owner was checked on property, roof type and age, ownership and a confirmed time before your estimator drives out.
    Calls to booked inspection ratio
    Lead Engine Sales and Marketing defines the calls to booked roof inspection ratio as total calls divided by roof inspections booked over the same window.
    Gatekeeper
    Lead Engine Sales and Marketing defines a gatekeeper on a commercial roofing call as the receptionist, office manager or assistant at a property management company who decides whether your call reaches the person who approves the roof work.

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