Definition
A shown roof inspection is an appointment that happened. The estimator arrived, the homeowner or property contact was there, and the roof was inspected. A booked appointment that nobody kept is not a shown inspection.
Why it matters
Booked and shown are two different numbers, and only one of them can turn into a signed job. Plenty of roofing lead providers report booked appointments because that number is easy to inflate. Shown inspections are the honest measure of a calendar. Tracking both tells you whether the qualification is real, whether the confirmation sequence is working, and whether your estimator's day is being spent on roofs or on driveways nobody came out to meet them in.
How it works
- The appointment is booked with the owner or decision maker, on a specific date and time
- Confirmation goes out immediately by SMS and email
- Reminders run before the visit to hold the slot
- The estimator confirms on arrival whether the visit was kept
- Booked and shown are both reported weekly, not blended into one number
Where an appointment fails the published checkpoints, it is replaced at no charge. Where volume in a market runs behind the agreed target, we keep calling at no additional cost until it is met.
Because show rate is a shared metric, both sides work on the same problem: better qualification and tighter confirmation, not louder reporting.
Twelve inspections are booked in a week. Nine are kept. The weekly report shows both numbers so the contractor can see the show rate rather than a single flattering total.
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