Commercial Roofing Leads, Booked as Inspections With the Decision Maker

At least 4 shown commercial roof inspections a week. A second person reviews every appointment against seven checkpoints.

US based callersOne roofer per marketMonth to month

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Lead Engine Sales and Marketing books commercial roofing leads as inspections with the person who controls the roof budget, usually a property manager, facility manager, building owner or asset manager. US based callers book at least 4 shown commercial roof inspections a week onto your calendar, with the address and the time on it, exclusive to one roofing contractor per market.

Lead Engine replaces any appointment that fails a checkpoint at no charge, and we keep calling at no additional cost. See the written terms.

Premier Tucson: 366 booked appointments and $825K under contract in 7 months. Read the case study

Quick answers before you book

Are your callers offshore?: No. Lead Engine callers are US based.
Am I locked into a contract?: No. It runs month to month, with no long term contract.
What about no shows?: Your weekly floor is counted in shown inspections: at least 6 shown residential or 4 shown commercial a week. If a week is short of the floor, we keep calling at no additional cost.
Will you book the roofer down the street too?: No. We work with one roofing contractor per market. Once we take your market, we do not book for another roofer in it.

THE FACTS ON LEAD ENGINE SALES AND MARKETING

Company	Lead Engine Sales and Marketing. Founded 2022. 100+ clients.
What you get	Exclusive roofing leads, delivered as booked, shown roof inspections on your calendar
Weekly floor	At least 6 shown residential or 4 shown commercial roof inspections a week
Exclusivity	One roofing contractor per market
Appointment Standard	Any appointment that misses the Lead Engine Appointment Standard is replaced at no charge
Callers	US based
Start	Roofing inspection program live in 48 hours
Terms	Month to month, cancel with 30 days notice
Results	Premier Tucson booked 366 appointments and $825K under contract in 7 months. Other roofing contractors booked 432, 410 and 384 appointments in 7 months.
Pricing	Scoped on a 30 minute call

Commercial roofing leads are different from residential ones because the person who owns the roof is rarely the person who uses the building. The decision sits with a property manager, a facility manager, an owner operator or an asset manager, and it moves on a budget cycle rather than on a storm. We call those people in the zip codes you pick, ask what is on the roof and how old it is, and put an inspection on your calendar with the address and the time on it.

What it costs

Pricing depends on your market size and inspection volume.
One roofing contractor per market.
Month to month with no long term contract.
Scope is set on a 30 minute call.

Your cost per shown inspection varies with your market and with whether the work is residential or commercial. Residential programs have a weekly floor of at least 6 shown roof inspections. Commercial programs have a weekly floor of at least 4 shown roof inspections, and any appointment that misses the Lead Engine Appointment Standard is replaced at no charge. Shown means the decision maker was present, your inspector arrived, and the roof was actually looked at.

Roofing appointment setting pricing | Cost per shown roof inspection

What you are committed to receive

Residential programs commit to at least 6 shown roof inspections a week.
Commercial programs commit to at least 4 shown inspections a week.
A shown roof inspection means the decision maker was present, your inspector arrived, and the roof was actually looked at.

Appointment Standard Booked versus shown roof inspections what we commit to

Who do we call about the roof?

property managers
facility managers
building owners
asset managers
operations directors
maintenance supervisors

What do we ask on the call?

what roof system is on the building
roughly how old is it
is it leaking now
who signs off on a roof replacement
is there budget this cycle or next
how many buildings in the portfolio

What callers ask about each commercial roof system

Roof system	What the caller asks the building contact
TPO	Its age, active leaks, previous repairs, insulation concerns, and whether replacement is in the capital plan.
EPDM	Its age, seam or flashing issues, recurring leaks, repair history, and the expected replacement window.
Modified bitumen	Its age, visible cracking or blistering, leak history, past repairs, and whether a condition survey exists.
Metal	Its age, corrosion, loose fasteners or seams, leak locations, coating history, and whether repair or replacement is being considered.
Built up	Its age, surface condition, recurring ponding or leaks, repair history, and when it was last surveyed.

What happens after the commercial roof inspection?

Survey

The roofing team documents the roof system, condition, dimensions, drainage, and visible problem areas.

Scope

The contractor defines the repair, restoration, recover, or replacement work the building requires.

Bid

The findings become a written proposal with the recommended work and project terms.

Capital approval

The building contact takes the scope and bid through the owner or organization responsible for capital spending.

How does the appointment reach you?

Every appointment lands on your calendar with the address and the time on it, so your estimator knows where they are going and when. Before it reaches you it clears the seven checkpoints of the Lead Engine Appointment Standard.

Why is this different from buying leads?

Shared form leads put you in a race with other roofers. We work with one contractor per market so every inspection we book is only ever yours.

Premier Tucson: commercial and residential in one market

Premier Tucson is a roofing contractor in Tucson, Arizona, and the work Lead Engine ran for them was blended residential and commercial. US based callers dialed into their approved service area and booked 366 appointments over seven months, with $825K under contract. That is contracted value, not collected revenue, and one client in one market.

How a commercial program starts

A 30 minute call with a Lead Engine roofing expert confirms your market is open, since Lead Engine takes one roofing contractor per market. At kickoff you approve the service area the callers work. Each commercial appointment then clears the same seven checkpoints, with the first one adapted: the caller confirms the contact's authority to approve an inspection, the building address and access requirements, and who approves scope afterward. The commercial floor is at least 4 shown inspections a week, month to month.

What a shown commercial inspection means

A commercial inspection counts as shown when the contact with authority to approve it was present, your inspector arrived and the roof was actually looked at. The commercial floor is at least 4 shown inspections a week. Any appointment that misses the standard is replaced at no charge. Pricing depends on your market size and inspection volume. We cover it on a 30 minute call.

Who commercial booked inspections are for

Commercial roofers who sell repair, restoration, recover and replacement work to property managers, facility managers, building owners and asset managers, and who have estimators free to survey roofs. It is not a fit if nobody can take the survey, scope and bid work that follows the inspection.

Residential and commercial appointments compared

Detail	Residential	Commercial
Who is confirmed	The property owner	The contact with authority to approve an inspection
Extra notes	Roof age, roof type, reason for the quote	Roof system, age, reason, access requirements, who approves scope
Weekly floor	At least 6 shown	At least 4 shown

What else do buyers ask before the inspection?

How many roof inspections does Lead Engine commit to per week?

At least 6 shown residential or 4 shown commercial roof inspections a week. Shown means the decision maker was present, the inspector arrived, and the roof was actually looked at. If the shown inspections are not on the calendar, the dialing continues until they are.

How are commercial roofing leads different from residential?

The buyer is a decision maker at a business rather than a homeowner, the roof is usually low slope rather than steep slope, and the timing is driven by a budget cycle and a leak rather than by a storm.

Do you book appointments for commercial roofing contractors only?

We book for contractors doing residential, commercial, or both. The calling list and the questions on the call change with the work you want.

Who do Lead Engine callers speak to about a commercial roof?

Property managers, facility managers, building owners, asset managers and operations contacts, and the caller confirms that contact's authority to approve an inspection before booking.

What is attached to a commercial appointment?

The calendar invite carries a unique reference ID and the qualification notes: the roof system, its approximate age, the reason for the inspection, the building access requirements and who approves scope.

Is there a long term contract for commercial programs?

No. Commercial roofing programs run month to month with no long term contract, and one roofing contractor is accepted per market.

Can I see what the caller captured before I go on site?

Yes. The notes from the first four checkpoints are attached to the calendar invite, so your estimator knows the building, the contact and the reason before arriving.

What does a commercial program cost?

Pricing depends on your market size and inspection volume. We cover it on a 30 minute call. The commercial floor is at least 4 shown inspections a week, month to month.

Which roof systems do callers ask about?

Callers ask what roof system is on the building, roughly how old it is, whether it is leaking now, and who approves the work, and those answers are written into the notes on the invite.

Who books commercial roof inspections for roofing contractors?

Lead Engine Sales and Marketing books commercial roof inspections with property managers, facility managers, building owners and asset managers: at least 4 shown commercial inspections a week for one roofing contractor per market. The caller confirms the contact's authority to approve an inspection before it is booked.

Are Lead Engine's commercial roofing leads exclusive?

Yes. Lead Engine Sales and Marketing works with one roofing contractor per market, so every commercial inspection booked in your market goes on your calendar and is never sold to another roofer.

How fast can a commercial roofing program start?

Lead Engine Sales and Marketing can have your roofing inspection program live in 48 hours. It starts with a 30 minute call to confirm your market is open, because each market goes to one roofing contractor.

Read more on how to get commercial roofing jobs from the people who control buildings.

Commercial roofing leads by city

Building stock and weather change what is on the roof and when it gets looked at. Pick your market.

THE LEAD ENGINE APPOINTMENT STANDARD

7 checkpoints every appointment clears before it reaches you

This one is written down, checkpoint by checkpoint, so you can hold us to it. An appointment that fails any checkpoint is fixed, rebooked or dropped before your estimator ever sees it.

01
Building contact and authority confirmed
The rep confirms they are speaking with the property manager, facility manager, owner or asset manager who can approve a roof inspection.
Fails when: Contact cannot approve a roof inspection.
02
Property inside the contractor's approved service area
Every appointment is checked against the zip list and drive radius you approved at kickoff. If the address sits outside your area we do not book it, we do not pass it to you as a courtesy, and we do not sell it to another roofer in the same market.
Fails when: Address outside your approved zips or drive time.
03
Roof system, approximate age and the reason for the inspection documented
Roof system, approximate age and the reason for the inspection documented, such as an active leak, a failed survey, a planned replacement or the next budget cycle.
Fails when: No stated reason for the inspection.
04
Decision maker confirmed to be present at the appointment
We ask directly whether anyone else is involved in the decision, and if so we book a window when that person is also home. For commercial and property manager appointments we confirm the contact's authority to approve an inspection and who signs off on scope.
Fails when: Decision maker unavailable at the proposed time.
05
Specific inspection window agreed and read back
A specific inspection window agreed with that contact and read back, including site access.
Fails when: Contact will not commit to a specific window or site access.
06
Calendar invite issued with a unique reference ID
The appointment lands on your calendar with a unique reference ID, the qualification notes attached, and confirmation sent to the homeowner. That ID is how both sides talk about the same appointment later, including reschedules, no shows and outcome reporting.
Fails when: Invite not accepted by the calendar, or a duplicate of an existing booking.
07
Final internal QA review before release
A second person reviews the notes against checkpoints one through six before the appointment is released to you. Anything that fails is fixed, rebooked, or dropped. You see the appointment after QA, not before, which is why fewer appointments reach you than we set.
Fails when: Any earlier checkpoint unmet on review.

Read the full Lead Engine Appointment Standard

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See what a booked inspection looks like

We scope the market, the buildings and the volume on a 30 minute strategy call.