Angi Leads (formerly HomeAdvisor Pro) sells contractor leads from a marketplace. Lead Engine cold calls homeowners in your zip codes and books the inspection on your calendar, exclusive to you.
Angi Leads is a home services marketplace. Homeowners submit a project request, and Angi matches that request to contractors in the category and service area, charging the contractor for the lead. It is a volume channel, and plenty of roofers use it. The tradeoff is that you are usually one of several companies contacted about the same job, and the speed to first call decides who wins. Lead Engine works the other direction: we call homeowners in your service area, qualify them against your criteria, and book a roof inspection on your calendar that no other contractor is chasing.
Angi Leads is a lead marketplace. Contractors pay per lead for homeowner project requests in their category and service area. Leads are commonly matched to multiple contractors, and pricing varies by category, geography, and demand. Angi does not publish a fixed rate card, and contractor reports and industry analyses put cost per lead commonly around $15 to $85 or more, with a wider reported range of $20 to $120 depending on trade, location, and project value, plus roughly $300 per year in membership on top of lead charges. Those same reports describe leads typically being shared with 3 to 8 competing contractors.
Lead Engine is an outbound appointment setting company. US based callers dial homeowners in your zip codes, qualify against your criteria, and book roof inspections directly on your calendar. Appointments are exclusive to you and there is a money back guarantee on qualification.
| What you are comparing | Lead Engine | Angi Leads |
|---|---|---|
| Model | Outbound cold calling, appointment booked for you | Inbound marketplace, lead sold to contractors |
| Exclusivity | Exclusive to your company | Commonly shared with multiple contractors |
| What you receive | A booked roof inspection on your calendar | Contact details for a homeowner request |
| Who does the calling | Our US based callers | Your team calls the lead |
| Speed to lead pressure | Not a factor, the appointment is already set | High, first responder usually wins |
| Pricing | Monthly retainer, month to month terms | Pay per lead. Contractor reports and industry analyses put it commonly at $15 to $85 or more per lead, with a wider reported range of $20 to $120, plus roughly $300 per year membership |
| Service area control | Zip codes you choose | Category and service area settings in your Angi profile |
| Guarantee | Money back if appointments do not meet agreed criteria | Credit and refund handling is set by Angi and varies by case. Confirm the current policy with Angi before you sign up |
These are third party figures from contractor reports and industry analyses, not official pricing from Angi. Costs change by trade, market, and season, so confirm current numbers with Angi directly.
Lead Engine is an outbound appointment setting company. US based callers dial homeowners in your zip codes, qualify against your criteria, and book roof inspections directly on your calendar. Appointments are exclusive to you and there is a money back guarantee on qualification.
Angi sells you a homeowner request that is often sent to other contractors too. We call homeowners ourselves and hand you a booked roof inspection that is exclusive to your company.
Yes. Every appointment we book belongs only to you. We do not resell or share it.
We work on a monthly retainer with month to month terms after the first month. Angi charges per lead, and contractor reports and industry analyses put that cost commonly at $15 to $85 or more, with a wider reported range of $20 to $120 depending on trade, location, and project value, plus roughly $300 per year in membership. Those are third party reported figures, not official Angi pricing. On a call we will walk through your cost per booked inspection.
Anywhere in the United States. You choose the zip codes and we build the calling list around them.
If an appointment does not meet the qualification criteria we agreed to, we replace it. That is the money back guarantee.
Book a 20-minute call. We'll show you the exact playbook, pricing, and the kind of meetings we book for teams like yours , no obligation, no long sales pitch.
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