An Angi Leads alternative built for roofers who are tired of shared leads
Lead Engine Sales and Marketing is an alternative to Angi Leads for roofing contractors who want a booked inspection instead of a shared lead. Angi sells the same homeowner request to several contractors, so the fastest dialer usually wins it. Lead Engine calls homeowners in the zip codes you choose and places a confirmed roof inspection on your calendar with the address and the time on it.
Angi Leads (formerly HomeAdvisor Pro) sells contractor leads from a marketplace. Lead Engine cold calls homeowners in your zip codes and books the inspection on your calendar, exclusive to you.
Angi Leads is a home services marketplace. Homeowners submit a project request, and Angi matches that request to contractors in the category and service area, charging the contractor for the lead. It is a volume channel, and plenty of roofers use it. The tradeoff is that you are usually one of several companies contacted about the same job, and the speed to first call decides who wins. Lead Engine works the other direction: we call homeowners in your service area, qualify them against your criteria, and book a roof inspection on your calendar that no other contractor is chasing.
Angi Leads is a lead marketplace. Contractors pay per lead for homeowner project requests in their category and service area. Leads are commonly matched to multiple contractors, and pricing varies by category, geography, and demand. Contractor reports and industry analyses put cost per lead commonly around $15 to $85 or more, with a wider reported range of $20 to $120 depending on trade, location, and project value, plus roughly $300 per year in membership on top of lead charges. Those same reports describe leads typically being shared with 3 to 8 competing contractors.
Lead Engine is a roofing appointment setting company. US based callers dial homeowners in your zip codes, qualify against your criteria, and book roof inspections directly on your calendar. Appointments are exclusive to you, and any appointment that fails a checkpoint of the Appointment Standard is replaced at no charge.
How does Lead Engine compare to Angi Leads side by side?
| What you are comparing | Lead Engine | Angi Leads |
|---|---|---|
| Model | Outbound cold calling, appointment booked for you | Inbound marketplace, lead sold to contractors |
| Exclusivity | Exclusive to your company | Commonly shared with multiple contractors |
| What you receive | A booked roof inspection on your calendar | Contact details for a homeowner request |
| Who does the calling | Our US based callers | Your team calls the lead |
| Speed to lead pressure | Not a factor, the appointment is already set | High, first responder usually wins |
| Pricing | Scoped on a 30 minute call, month to month, no long term contract | Pay per lead. Contractor reports and industry analyses put it commonly at $15 to $85 or more per lead, with a wider reported range of $20 to $120, plus roughly $300 per year membership |
| Service area control | Zip codes you choose | Category and service area settings in your Angi profile |
| Written commitment | Any appointment that fails a checkpoint of the Appointment Standard is replaced at no charge | Lead credit handling is set by Angi and varies by case. Confirm the current policy with Angi before you sign up |
What roofers report paying on shared lead marketplaces
These are third party figures from contractor reports and industry analyses, not official pricing from Angi. Costs change by trade, market, and season, so confirm current numbers with Angi directly.
- •Cost per lead commonly reported at $15 to $85 or more, with a wider reported range of $20 to $120 depending on trade, location, and project value
- •Roughly $300 per year in membership on top of the per lead charges
- •Leads typically shared with 3 to 8 competing contractors
- •Reported conversion of around 13 to 20 percent on shared leads, versus 27 to 30 percent on exclusive leads
- •Effective cost per booked job of roughly $333 at a $50 lead and a 15 percent close rate, rising to $1,000 to $1,400 or more in competitive markets
- •Lead price scales with the homeowner's estimated project value
- •Major metros reported to run 20 to 25 percent higher
Why do teams switch from Angi Leads to Lead Engine?
Lead Engine is a roofing appointment setting company. US based callers dial homeowners in your zip codes, qualify against your criteria, and book roof inspections directly on your calendar. Appointments are exclusive to you, and any appointment that fails a checkpoint of the Appointment Standard is replaced at no charge.
Who should choose Lead Engine and who should stay with Angi Leads?
Best fit for Lead Engine
- •Roofing contractors with crews to fill who want inspections, not lead lists
- •Companies that want a predictable number of appointments per month
- •Roofers targeting specific neighborhoods, storm areas, or roof types
When Angi Leads may fit better
- •Contractors who want the lowest possible upfront cost per contact and have staff ready to dial instantly
- •Very small operations that want to test a channel with a few dollars at a time
- •Roofers who already win a high share of shared marketplace leads on speed
What else do buyers ask when comparing Lead Engine and Angi Leads?
What is the best Angi alternative for roofers?
Lead Engine Sales and Marketing is an Angi alternative for roofing contractors who want booked roof inspections instead of shared leads. Angi sends the same homeowner request to several contractors; Lead Engine calls homeowners in your zip codes and books a confirmed inspection for one roofing contractor per market, month to month.
How is this different from Angi Leads?
Lead Engine Sales and Marketing calls homeowners itself and hands you a booked roof inspection that is exclusive to your company. Angi sells you a homeowner request that is often sent to other contractors too.
Are the appointments exclusive?
Yes. Lead Engine Sales and Marketing books every appointment for you alone. We do not resell or share it.
How much does it cost compared to Angi?
Lead Engine Sales and Marketing works month to month with no long term contract, and pricing depends on your market size and inspection volume. Angi charges per lead, and contractor reports and industry analyses put that cost commonly at $15 to $85 or more, with a wider reported range of $20 to $120 depending on trade, location, and project value, plus roughly $300 per year in membership. Those are third party reported figures, not official Angi pricing. On a call we will walk through your cost per booked inspection.
What areas do you cover?
Lead Engine Sales and Marketing covers the United States. You choose the zip codes and we build the calling list around them.
What happens if a homeowner no shows?
Lead Engine Sales and Marketing cannot eliminate no-shows, and no process does. A no-show does not count toward the weekly number, because we only count inspections that actually happened with the decision maker present. When a homeowner does not show, it does not count toward the weekly floor, and if a week is short, the dialing continues until the shown inspections are on your calendar. Any appointment that misses the Lead Engine Appointment Standard is replaced at no charge. Any appointment that fails a checkpoint of the Appointment Standard is replaced at no charge.
See what shown roof inspections look like on your calendar
Book a 30 minute call. We will explain the roofing program, confirm whether your market is open and scope pricing to market size and volume.
Book a Strategy Call