VA Horizon charges per appointment with no retainer. Lead Engine guarantees a weekly number of shown roof inspections in writing. Both are real models, and they suit different roofers.
VA Horizon publishes $300 one-time setup plus $199 per exclusive double-confirmed appointment, with no retainer and no-shows replaced. Lead Engine's roofing program is month to month, with a written weekly floor of shown inspections; pricing is scoped on a 20 minute call. Pay per appointment lets you buy a few appointments with no retainer. A weekly floor of shown inspections is the way to keep crews loaded.
VA Horizon publishes $300 to set up, then $199 for each exclusive double-confirmed appointment, with no retainer and no-shows replaced. That is a clean way to try outbound without a retainer. Lead Engine sells a floor instead of a unit: a written weekly number of shown roof inspections backed by a seven checkpoint standard. If you want to buy five appointments and see what happens, the per appointment model fits that goal. If you need estimators busy every week, compare the weekly floor.
VA Horizon publishes $300 one-time setup plus $199 per exclusive double-confirmed appointment, with no retainer and no-shows replaced.
Lead Engine guarantees at least 6 shown residential or 4 shown commercial roof inspections a week in writing. Any appointment that fails a checkpoint of the seven point Appointment Standard is replaced at no charge, and if the weekly number is missed we keep calling at no additional cost. One roofing contractor per market, US based callers, month to month. Pricing is not published and is scoped on a 20 minute call.
| What you are comparing | Lead Engine | VA Horizon |
|---|---|---|
| Pricing model | Not published, scoped on a 20 minute call | $300 one-time setup plus $199 per exclusive double-confirmed appointment |
| Retainer | Monthly program, month to month | No retainer |
| What you are buying | A weekly floor of shown roof inspections | Individual exclusive double-confirmed appointments |
| No-shows | Any appointment that fails a checkpoint is replaced at no charge, and we keep calling at no additional cost if the weekly number is missed | No-shows replaced |
| Exclusivity | One roofing contractor per market | Appointments are exclusive, as published |
| Qualification standard | Seven checkpoint Appointment Standard | Double confirmed, as published |
| Contract | Month to month | No retainer |
Source: vahorizon.site/roofing/pricing. Prices and terms as published on each company's website, September 2026. Check their sites for current details.
Because they are the two ends of the same decision: buy appointments by the unit, or buy a weekly floor. VA Horizon publishes $300 setup plus $199 per exclusive double-confirmed appointment with no retainer and no-shows replaced, which makes it easy to start small. Lead Engine writes down a weekly number of shown inspections, replaces any appointment that fails a checkpoint at no charge, and keeps calling at no additional cost if the weekly number is missed. Per appointment pricing is more flexible. A weekly shown floor is more predictable. Roofers usually pick based on whether the problem is testing a channel or filling a schedule.
VA Horizon publishes $300 one-time setup plus $199 per exclusive double-confirmed appointment, with no retainer and no-shows replaced. Lead Engine does not publish pricing; programs are scoped on a 20 minute call. Prices and terms as published on each company's website, September 2026. Check their sites for current details.
VA Horizon publishes a $300 one-time setup fee plus $199 per exclusive double-confirmed appointment with no retainer. Lead Engine has a written weekly floor of shown inspections, scoped on a 20 minute call. Compare each model using cost per shown inspection and cost per closed job.
Double confirmed, as VA Horizon publishes it, describes confirming the appointment before it happens. Shown, as Lead Engine defines it, means the inspection actually happened: the decision maker was there, your inspector got on the roof, and it was not a no-show.
Lead Engine's roofing program is month to month, with a written weekly floor of shown inspections; pricing is scoped on a 20 minute call.
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