Booked Roof Inspections Versus Shown Roof Inspections
A booked roof inspection means an appointment was placed on a calendar. A shown roof inspection means it actually happened, with the decision maker present and the inspector on the roof. Lead Engine Sales and Marketing commits to shown, because that is the unit that maps to what an inspection actually costs a roofing contractor.
Why the unit matters
An estimator spends the drive time whether or not anyone is home. The truck moves, the hour is gone, and the day has one fewer slot in it. That cost is real the moment the appointment is on the calendar, and it does not care whether the appointment turned into a conversation.
So a count of booked appointments is a count of intentions. A count of shown inspections is a count of the events your crew was actually paid to attend. We publish shown because it is the only unit that maps to your cost.
What makes an inspection show
Confirmation comes first. The caller establishes that the person agreeing to the time is the person who can decide about the roof, whether that is the homeowner or the manager who controls the building.
Then the window is read back out loud. Saying the day, the time and the address back to the person, and hearing them agree to it, is the single step that separates an appointment someone remembers from one they half agreed to.
Last is the reminder before your estimator sets off, so a forgotten appointment gets rescheduled rather than turning into a wasted drive. Every booked inspection also clears the seven checkpoint Lead Engine Appointment Standard before it reaches your calendar.
How vendors count
A promise of ten booked appointments and a promise of six shown inspections are not a bigger number and a smaller number. They are different events, and comparing them as though they sit on one scale is how a program gets bought on the wrong basis.
Booked can be counted the moment a calendar entry exists. Shown can only be counted after the decision maker was there and the roof was looked at. When a vendor quotes booked volume, ask what happens to the entries nobody attended, because that is the part of the number you are paying for either way.
What Lead Engine commits to
- Residential programs commit to at least 6 shown roof inspections a week.
- Commercial programs commit to at least 4 shown inspections a week.
- A shown roof inspection means the decision maker was present, your inspector arrived, and the roof was actually looked at.
- If the shown inspections are not on your calendar, the dialing continues until they are.
The written termsPricingRoofing leadsCommercial roofing leads
Frequently asked questions
How many roof inspections does Lead Engine commit to per week?
At least 6 shown residential or 4 shown commercial roof inspections a week. Shown means the decision maker was present, the inspector arrived, and the roof was actually looked at. If the shown inspections are not on the calendar, the dialing continues until they are.
What is the difference between a booked and a shown roof inspection?
A booked roof inspection means an appointment was placed on a calendar. A shown roof inspection means the appointment happened, with the decision maker present and the inspector on the roof. One is a record and the other is an event your crew was paid to attend.
Why does Lead Engine publish shown inspections instead of booked ones?
Shown is the only unit that maps to what an inspection costs a roofing contractor, because an estimator spends the drive time whether or not anyone is home. Counting booked appointments hides that cost, so we publish the number that carries it.
What makes a roof inspection actually show up?
Three things do most of the work: confirming that the person on the phone is the decision maker, reading the agreed window back to them out loud, and reminding them before the estimator sets off. Every booked inspection also clears the seven checkpoint Lead Engine Appointment Standard before it reaches a calendar.