Seven months of outbound appointment setting, one contractor, one market. This is the only client result we publish, and these are the complete numbers behind it, including the ones that are less flattering.
Premier Tucson is a roofing contractor working in the Tucson, Arizona market. The work we ran for them was blended, both residential and commercial, not one or the other. US-based callers, outbound dialing into their approved service area, delivering booked appointments to their calendar rather than raw lead lists.
Every appointment cleared the Lead Engine Appointment Standard before it reached them: property ownership confirmed, property inside their service area, roof age and reason for the quote documented, decision maker confirmed present, appointment window agreed and read back, calendar invite issued with a reference ID, and a final internal QA review.
| Stage | Count | Conversion from previous stage |
|---|---|---|
| Appointments booked | 82 | - |
| Estimates sent | 43 | 52.4% |
| Jobs closed | 8 | 18.6% |
Appointment to closed job, end to end: 9.8%. Over seven months that is roughly 11.7 booked appointments a month.
$33,000 across 82 appointments. This is what the appointments cost, not what an appointment is worth.
$33,000 across 8 closed jobs. Against a $35,394 average project value, that is a customer acquisition cost of 11.7% of project value.
$283,152 contracted against $33,000 invested. Contracted value, not collected revenue.
Two things, and only one of them was us. The appointment volume was steady, roughly twelve qualified appointments a month for seven straight months, which is what lets a sales team build a rhythm instead of reacting to spikes. The other half was Premier Tucson's own closing. An 18.6% close rate on estimates sent is their number, not ours, and a contractor closing at half that rate would have seen a 4x return from identical appointments rather than 8.58x.
That is the honest read on every appointment setting case study you will see, including this one: the setter controls how many qualified people you sit in front of. You control what happens in the room.
82 booked appointments over seven months, roughly 11.7 per month. Every one cleared a seven-point qualification standard before it reached the contractor's calendar.
$283,152 in total value under contract from $33,000 invested, an 8.58x return on spend over seven months. That figure is contracted value rather than collected revenue.
$33,000 across 82 booked appointments works out to roughly $402 per appointment. Cost per closed job was $4,125, or 11.7% of the $35,394 average project value.
Blended. The engagement covered both residential and commercial roofing across Premier Tucson's approved service area.
No. This is one client in one market over one seven-month period, and roughly half the outcome came from Premier Tucson's own close rate on the estimates they sent. We can speak to appointment volume and qualification standard, not to what closes in your sales process.
Twenty minutes. We will map your service area, project realistic monthly appointment volume, and tell you honestly whether outbound fits your close rate.
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