Lead Engine's B2B appointment setting service puts qualified meetings on your closers' calendars. US based callers and writers run phone and cold email outbound in your name, qualify every prospect against your ICP, and book the meeting directly with your AE. Every booking clears the written Lead Engine Appointment Standard before it reaches your rep, and any meeting that fails a checkpoint is replaced at no charge. One team per market segment, month to month.
US based callers and writers run outbound in your name, qualify against your ICP, and book meetings your closers actually want to take. One team per market segment. Month to month.
Book a Strategy CallMost agencies count anything that touched a calendar. We check every B2B meeting against a written standard before it reaches your rep. Six things have to be true.
The person on the call can buy, or they are a named influencer with the buyer identified in the notes.
Size, industry and geography all check out against the profile we agree at kickoff, not a loose approximation.
They said in their own words why the conversation is worth having. That sentence lands in the meeting notes.
Not general interest. A time on your AE calendar that the prospect agreed to out loud or in writing.
Calendar invite goes out the same day, with a reminder before the meeting to protect the show rate.
Someone other than the caller reviews every booking against the checklist before it reaches your rep.
In four steps: ICP and list build, messaging written in your voice and approved by you, US based callers plus cold email running your market, then meetings booked straight onto your AE's calendar with the qualifying answers attached.
We define the accounts and titles worth calling, then build the list around them. Verified contact data, DNC scrubbed, deduped against your CRM.
Openers, objection paths and email copy written to sound like your team, approved by you before a single dial.
Callers dial your market during the hours your buyers answer, while cold email runs on dedicated sending infrastructure behind them.
Bookings land directly on the closer's calendar with notes, context and the qualifying answers attached.
Dials, connects, meetings set, meetings held and pipeline created. Same numbers every week, no vanity metrics.
Founder led and post seed teams selling into IT, ops and finance buyers.
See the playbookManaged services, co-managed IT and cybersecurity offers.
See the playbookAdvisory, CAS and tax retainers booked with owners and CFOs.
See the playbookCompliance aware outreach to qualified prospects and centers of influence.
See the playbookRoofing, HVAC, painting, fencing and commercial cleaning operators.
See the playbookShippers, 3PLs and brokers, booked with the person who owns the lanes.
See the playbookOwners, asset managers and property managers across portfolios.
See the playbook| Lead Engine | In-house SDR | |
|---|---|---|
| Time to first meeting | Live in 21 days, first meetings inside the first weeks of dialing | 60 to 90 days to hire, onboard and ramp a new SDR |
| Management overhead | We hire, train, coach and QA. You review meetings and reporting | You own recruiting, training, call coaching and performance management |
| Cost model | One monthly program fee, scoped on a call, month to month | Salary plus commission, benefits, tooling, data and management time |
| Ramp risk | Callers are already trained on outbound, only your offer is new | A bad hire costs a full quarter and the pipeline gap behind it |
| What you own | The meetings, the notes, the recordings and the data | Everything, including the rebuild when the rep leaves |
B2B appointment setting is outbound calling and emailing done on your behalf, with one goal: putting a qualified meeting with a decision maker on your closer's calendar. The setter opens the conversation, qualifies against your criteria, and books the time. Your rep runs the sales conversation.
It depends on your ICP and how dense your market is. A niche with 800 accounts behaves nothing like one with 80,000. We set a target together on the scoping call, based on your list size, offer and calendar capacity, then report against that target every week. We do not quote a range before we have seen your market.
US based callers, trained on your offer, your ICP and your script. Never offshore VAs. Calls are logged and every booked meeting is reviewed by a second person before it reaches your rep.
Live in 21 days. Week one is kickoff, ICP and list. Week two is messaging, script and infrastructure. Week three is live dialing and sending.
Programs are scoped and quoted on a 20 minute call. No long term contract, month to month with 30 days notice.
Yes. Cold email runs alongside calling on dedicated domains and inboxes with warmup and deliverability management. See our cold email agency page for how that side of the program works.
We chase it, rebook it, and it does not count against your booked meeting count. No show handling is part of the program, not an add on.
More detail in our B2B appointment setting guide, or compare providers in the best appointment setting companies list. If you are already shortlisting agencies, see how Lead Engine compares to Belkins. The dialing side of these programs runs on our outsourced cold calling service.
A 20 minute call. We map your ICP, agree the qualification criteria in writing, and scope the program. No long term contract.
Book a Strategy CallTakes 30 seconds. We will come back with whether your segment is open and what a program would look like.