OUTSOURCED SDR | SALES DEVELOPMENT AS A SERVICE

    Outsourced SDR Services That Book Qualified Meetings

    A dedicated US based SDR team that dials your ICP, runs cold email, and books qualified sales meetings straight to your AE calendar. Cheaper than one in house rep, B2B sales meeting programs go live in 21 days, no long term contracts.

    B2B sales meeting program live in 21 days
    US based SDR team
    Priced below one in house rep
    Book a Strategy Call
    21 days
    B2B sales meeting program launch
    3 channels
    Calling, email, LinkedIn
    15 to 25
    B2B: qualified meetings per SDR per month
    21 days
    B2B sales meeting program to live dials

    Why building an in house SDR team fails 80% of the time

    Hiring an SDR sounds simple. The reality: 90 days to hire, 90 days to ramp, and the average SDR quits inside 14 months. Meanwhile your AEs prospect instead of closing, pipeline stalls, and the ramp costs eat any ROI. Here is what usually breaks the in house SDR model.

    6 months from job posting to first booked meeting
    $95K to $115K fully loaded per rep, per year
    Average SDR tenure under 14 months, then you re-hire
    You have to build the playbook, tooling, and data yourself
    One rep = one channel. Real pipeline needs 3.
    AE productivity tanks while SDR ramps

    What our outsourced SDR service includes

    An outbound engine plugged into your CRM and calendar, so your AEs stop prospecting and start closing.

    Cold calling

    US based SDRs dialing your ICP daily, qualifying against your criteria, and booking meetings for your AEs.

    Appointment setting

    Meetings confirmed, calendar invites sent, no shows chased, briefing notes to the AE before every call.

    LinkedIn outreach

    Personalized LinkedIn touches paired with calls and email so your ICP hears from a real person in multiple channels.

    ICP list building

    Target account lists mapped from your closed won data, enriched with verified emails and direct dials.

    CRM hygiene

    Every dial, email, and meeting logged to HubSpot or Salesforce with clean disposition data.

    Weekly reporting

    Dials, connects, meetings booked, held, and pipeline sourced, attributed to your Lead Engine SDR team.

    How our B2B sales meeting program launches in 21 days

    A repeatable kickoff so pipeline hits inside the first month, not the first quarter.

    1

    Week 1, discovery + ICP

    Deep dive on your product, buyers, closed won data, and stack. We map the ICP, segment target accounts, and set qualification criteria with your AE team.

    2

    Week 2, list + playbook

    Verified lead lists built (emails, direct dials, mobiles). Scripts, sequences, objection responses, and CRM plays written and approved by you.

    3

    Week 3, live outbound

    Dedicated US based SDR starts dialing, emailing, and touching on LinkedIn. Daily calibration and live call reviews the first week.

    4

    Week 4+, meetings hit

    First qualified meetings on the AE calendar. Weekly reporting on activity, meetings booked, held, and pipeline sourced.

    Why B2B teams outsource SDR to Lead Engine

    B2B sales meeting program live in 21 days, not 6 months

    No hiring, no ramp, no benefits load. We plug into your stack and start dialing your ICP.

    Priced below one in house SDR

    One monthly retainer covers callers, data, tooling, deliverability, and management, for less than one fully loaded US SDR.

    Meetings, not activity theater

    Billed against outcomes on the calendar, not dashboards of dials. If meetings are not booking, we fix the ICP or script, on us.

    US based reps only

    No offshore call centers. Every SDR is US based, English native, and sounds like they belong on your team.

    Outsourced SDR vs in house SDR vs appointment setter

    Lead EngineIn house SDRAppointment setter
    US based repsOften offshore
    Time to first meeting3 to 4 weeks3 to 6 months2 to 3 weeks
    Multi channel (call + email + LI)One channelUsually one
    Learns your product and ICP
    Qualification depthFull BANTFull BANTShow up + fog mirror
    Contract flexibilityMonth to monthSalaried, hard to fireMonth to month
    Includes data, tooling, mgmtPartial

    Is an outsourced SDR service right for you

    A fit if you are

    • B2B company with 11 to 500 employees
    • ACV $15K to $250K, deal cycle 30+ days
    • Selling to US based buyers
    • AEs prospecting instead of closing
    • Need pipeline in 30 to 60 days
    • Proven offer that closes warm meetings

    Not a fit if you are

    • B2C or transactional (under $5K ACV)
    • Product market fit still unclear
    • Selling only outside the US
    • Want per meeting or pay per lead pricing
    • Not willing to give reps 90 days to optimize

    Outsourced SDR program tiers

    We do not publish rates. Monthly retainer, no per meeting fees, no long term contracts. Tell us your ICP and target volume on a 20 minute call and we will scope the tier and send the number in writing.

    Call Only

    Quoted on a call

    1 dedicated US SDR, cold calling only, 8 to 12 qualified meetings per SDR per month.

    • 1 US based SDR
    • 150+ dials per day
    • Verified direct dials
    • ICP list + script
    • CRM integration
    • Weekly reporting
    Book a Strategy Call
    MOST POPULAR

    Multi Channel

    Quoted on a call

    1 dedicated SDR running call + email + LinkedIn, 15 to 25 qualified meetings per SDR per month.

    • 1 US based SDR
    • Cold calling + cold email + LinkedIn
    • Full inbox infrastructure
    • Verified ICP data refreshed monthly
    • Meetings booked to AE calendar
    • Dedicated account manager
    • Weekly calibration
    Book a Strategy Call

    SDR Pod

    Quoted on a call

    2+ SDR pod for high volume or multi segment ICP, 30+ qualified meetings per month across the pod.

    • 2+ US based SDRs
    • Multi ICP coverage
    • Full outbound stack included
    • Custom reporting dashboards
    • Dedicated strategist + AM
    Book a Strategy Call

    What clients see in the first 90 days

    Real outcomes from B2B teams that swapped in house hiring for Lead Engine SDR.

    22
    Meetings held in month 2

    "We hired Lead Engine instead of a second SDR. Faster, cheaper, and honestly better output than our in house rep."

    B2B SaaS, 55 employees
    $720K
    Pipeline in 90 days

    "Our AEs are back in the closing seat. Lead Engine's SDR fills the calendar and we hit quota 3 quarters in a row."

    Fintech, 110 employees
    3.2x
    ROI vs in house SDR

    "The math is not close. Lower cost, faster ramp, and no hiring risk."

    Cybersecurity, 40 employees

    Frequently asked questions

    How is outsourced SDR different from an appointment setting agency?

    An outsourced SDR service is a dedicated team acting as an extension of your sales org. They learn your product, message, and ICP, and their KPI is qualified pipeline. Most appointment setting agencies book generic intro calls against a lower bar. We do the former.

    How much does outsourced SDR cost?

    We do not publish rates. Cost depends on channel mix, dial volume, and target meeting volume. We scope the number on a 20 minute call and send it in writing. Monthly retainer, month to month after the pilot.

    How fast can you launch?

    Kickoff in week 1, ICP and scripts in week 2, live dials in week 3. First booked meetings usually land in weeks 3 to 4.

    Do you work with our CRM?

    Yes. We work in HubSpot, Salesforce, Close, Pipedrive, and Attio. Every activity is logged so your revops team can attribute pipeline cleanly.

    What is the contract length?

    Month to month. Cancel with 30 days notice.

    Are your SDRs US based?

    Yes. 100% US based, English native. No offshore call centers.

    How many meetings should we expect?

    10 to 25 qualified meetings per SDR per month depending on ICP, channel mix, and offer strength.

    Do you offer pay per appointment pricing?

    No. Pay per appointment incentivizes booking low quality meetings. Our retainer model aligns us with pipeline quality, not meeting count.

    Fill your AE calendar with qualified meetings

    20 minute call with a Lead Engine account executive. We'll map your ICP, project pipeline, and quote a pilot on the spot.

    Book a Strategy Call