A dedicated US based SDR team that dials your ICP, runs cold email, and books qualified sales meetings straight to your AE calendar. Cheaper than one in house rep, B2B sales meeting programs go live in 21 days, no long term contracts.
Hiring an SDR sounds simple. The reality: 90 days to hire, 90 days to ramp, and the average SDR quits inside 14 months. Meanwhile your AEs prospect instead of closing, pipeline stalls, and the ramp costs eat any ROI. Here is what usually breaks the in house SDR model.
An outbound engine plugged into your CRM and calendar, so your AEs stop prospecting and start closing.
US based SDRs dialing your ICP daily, qualifying against your criteria, and booking meetings for your AEs.
Meetings confirmed, calendar invites sent, no shows chased, briefing notes to the AE before every call.
Personalized LinkedIn touches paired with calls and email so your ICP hears from a real person in multiple channels.
Target account lists mapped from your closed won data, enriched with verified emails and direct dials.
Every dial, email, and meeting logged to HubSpot or Salesforce with clean disposition data.
Dials, connects, meetings booked, held, and pipeline sourced, attributed to your Lead Engine SDR team.
A repeatable kickoff so pipeline hits inside the first month, not the first quarter.
Deep dive on your product, buyers, closed won data, and stack. We map the ICP, segment target accounts, and set qualification criteria with your AE team.
Verified lead lists built (emails, direct dials, mobiles). Scripts, sequences, objection responses, and CRM plays written and approved by you.
Dedicated US based SDR starts dialing, emailing, and touching on LinkedIn. Daily calibration and live call reviews the first week.
First qualified meetings on the AE calendar. Weekly reporting on activity, meetings booked, held, and pipeline sourced.
No hiring, no ramp, no benefits load. We plug into your stack and start dialing your ICP.
One monthly retainer covers callers, data, tooling, deliverability, and management, for less than one fully loaded US SDR.
Billed against outcomes on the calendar, not dashboards of dials. If meetings are not booking, we fix the ICP or script, on us.
No offshore call centers. Every SDR is US based, English native, and sounds like they belong on your team.
| Lead Engine | In house SDR | Appointment setter | |
|---|---|---|---|
| US based reps | Often offshore | ||
| Time to first meeting | 3 to 4 weeks | 3 to 6 months | 2 to 3 weeks |
| Multi channel (call + email + LI) | One channel | Usually one | |
| Learns your product and ICP | |||
| Qualification depth | Full BANT | Full BANT | Show up + fog mirror |
| Contract flexibility | Month to month | Salaried, hard to fire | Month to month |
| Includes data, tooling, mgmt | Partial |
We do not publish rates. Monthly retainer, no per meeting fees, no long term contracts. Tell us your ICP and target volume on a 20 minute call and we will scope the tier and send the number in writing.
1 dedicated US SDR, cold calling only, 8 to 12 qualified meetings per SDR per month.
1 dedicated SDR running call + email + LinkedIn, 15 to 25 qualified meetings per SDR per month.
2+ SDR pod for high volume or multi segment ICP, 30+ qualified meetings per month across the pod.
Real outcomes from B2B teams that swapped in house hiring for Lead Engine SDR.
"We hired Lead Engine instead of a second SDR. Faster, cheaper, and honestly better output than our in house rep."
"Our AEs are back in the closing seat. Lead Engine's SDR fills the calendar and we hit quota 3 quarters in a row."
"The math is not close. Lower cost, faster ramp, and no hiring risk."
An outsourced SDR service is a dedicated team acting as an extension of your sales org. They learn your product, message, and ICP, and their KPI is qualified pipeline. Most appointment setting agencies book generic intro calls against a lower bar. We do the former.
We do not publish rates. Cost depends on channel mix, dial volume, and target meeting volume. We scope the number on a 20 minute call and send it in writing. Monthly retainer, month to month after the pilot.
Kickoff in week 1, ICP and scripts in week 2, live dials in week 3. First booked meetings usually land in weeks 3 to 4.
Yes. We work in HubSpot, Salesforce, Close, Pipedrive, and Attio. Every activity is logged so your revops team can attribute pipeline cleanly.
Month to month. Cancel with 30 days notice.
Yes. 100% US based, English native. No offshore call centers.
10 to 25 qualified meetings per SDR per month depending on ICP, channel mix, and offer strength.
No. Pay per appointment incentivizes booking low quality meetings. Our retainer model aligns us with pipeline quality, not meeting count.
US based dialers, standalone or paired with SDR.
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Read20 minute call with a Lead Engine account executive. We'll map your ICP, project pipeline, and quote a pilot on the spot.
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