Cold calling, cold email, and LinkedIn outreach built specifically for MSPs and IT service providers. We book qualified meetings with IT directors, CIOs, and business owners in your target vertical and geo.
Everything an MSP needs to fill the sales pipeline without hiring an in house SDR who does not understand IT.
Prospect lists filtered by employee count, industry vertical, current MSP spend signals, and geography.
Direct dials to IT directors, CIOs, ops managers, and business owners depending on your ICP.
Scripts built around real MSP pain (security stack, help desk load, compliance) not generic sales pitches.
Qualified meetings booked direct to your calendar with confirmations and briefing notes.
Meetings that no show or fall outside the agreed ICP are replaced at no cost.
Full transparency on dials, connects, meetings, and pipeline sourced for your MSP.
We know the difference between a helpdesk buyer and a security buyer, and we script accordingly. No 6 months of training required.
One retainer covers callers, data, tooling, and management. Less than one fully loaded US SDR.
First meetings usually book in weeks 3 to 4. No hiring, no ramp, no benefits load.
We target the accounts most likely to convert into long term managed services contracts, not one off project work.
MSP lead generation is outbound prospecting (cold calling, cold email, LinkedIn) targeted specifically at businesses that need managed IT services. The goal is qualified meetings with IT decision makers, not raw leads.
Most MSPs win with businesses of 20 to 200 employees in industries like professional services, healthcare, financial services, or manufacturing, within a defined geographic radius. We help you sharpen your ICP based on your closed won data.
We do not publish rates. Cost depends on the ICP, channel mix, and target meeting volume. We scope the number on a 20 minute call and send it to you in writing. Lead Engine's roofing program is month to month, with a written weekly floor of shown inspections; pricing is scoped on a 20 minute call.
Well tuned MSP campaigns book 8 to 15 qualified meetings per rep per month with IT decision makers.
Yes. Most MSP campaigns are geo focused. We build lists by zip code, metro, or state to match your service area.
20 minute call. We'll map your ideal MSP customer, project meeting volume, and quote a pilot on the spot.
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