B2B Sales Tools, Reviewed

    The B2B Sales Tools We Actually Use

    Honest reviews of the platforms we plug into for cold calling, cold email, prospecting, and appointment setting. Pricing, pros, cons, and better alternatives.

    Sales Data & Enrichment

    Clay
    4.7
    Spreadsheet style data enrichment tool that stitches 100+ providers together for hyper personalized outbound.
    Starting: $149 per month
    Cognism
    4.3
    GDPR compliant B2B contact data with strong EMEA mobile phone coverage.
    Starting: About $15,000 per year
    Apollo.io
    4.2
    All in one prospecting database and sequencer, popular with SMB and startup sales teams.
    Starting: $49 per user per month
    ZoomInfo
    4.1
    Enterprise grade B2B contact and intent data, the incumbent for mid market and enterprise sales.
    Starting: About $15,000 per year
    Lusha
    4.1
    Lightweight B2B contact database with a strong Chrome extension for LinkedIn prospecting.
    Starting: $49 per user per month

    Cold Email Platform

    Smartlead
    4.7
    Cold email platform built for agencies and lean teams, with unlimited mailboxes on every plan.
    Starting: $39 per month
    Instantly
    4.5
    Cold email tool with a polished UI and a large warmup network, popular with founders and small teams.
    Starting: $37 per month
    QuickMail
    4.5
    Deliverability first cold email tool with its own MailFlow warmup product.
    Starting: $49 per month
    Lemlist
    4.4
    Cold email tool built for personalization, with image and video merge tags and a strong template library.
    Starting: $39 per user per month
    Woodpecker
    4.3
    Long standing cold email tool with a strong deliverability reputation, favored by agencies.
    Starting: $29 per user per month

    Sales Engagement Platform

    Outreach
    4.3
    Enterprise sales engagement platform for large SDR and AE teams running heavy Salesforce workflows.
    Starting: About $130 per user per month
    Salesloft
    4.3
    Enterprise sales engagement platform focused on cadence execution and revenue orchestration.
    Starting: About $125 per user per month
    Reply.io
    4.3
    Multichannel sales engagement platform with AI assist, priced between SMB and enterprise.
    Starting: $59 per month

    Parallel & Power Dialer

    Nooks
    4.7
    AI parallel dialer plus virtual sales floor, popular with modern SDR teams.
    Starting: About $250 per user per month
    Orum
    4.6
    AI parallel dialer that connects reps only to live human answers, multiplying conversations per hour.
    Starting: About $250 per user per month
    Aircall
    4.3
    Cloud based business phone system with power dialing and CRM integrations.
    Starting: $30 per user per month

    CRM

    HubSpot Sales Hub
    4.4
    Sales CRM inside the HubSpot suite, popular with SMB and mid market B2B teams.
    Starting: $100 per seat per month for Sales Hub Professional
    Salesforce Sales Cloud
    4.4
    Enterprise CRM incumbent, the standard for mid market and enterprise revenue teams.
    Starting: $100 per user per month

    Free calculators

    Skip the tool stack, get the meetings

    We already run every tool on this page. Hire us and get booked meetings, not a software bill.

    Book a Strategy Call