Booked meetings with real shippers , not carriers, not other brokers.
Lead Engine books meetings with shippers, supply chain leaders and logistics buyers for freight brokerages, 3PLs and warehousing companies, month to month. US based callers work a shipper only list filtered by lane, mode and freight spend, then place qualified meetings straight onto your reps' calendars. Meetings that no show or fall outside the agreed ICP are replaced at no charge.
Lead Engine builds freight broker lead generation programs that put your reps in front of actual shippers , not carriers, not other brokers, not MC number scrapes. We identify manufacturers, distributors, importers, and e-commerce companies that match your lane and mode profile, then run outbound to VPs of Supply Chain, Logistics Managers, Traffic Managers, and Ops Directors. Every meeting is filtered for freight spend, mode fit (FTL, LTL, drayage, intermodal, reefer, flatbed), and lane overlap. Whether you're a boutique brokerage bidding your first big shipper or a 3PL adding warehousing to a brokerage, we keep your BD pipeline full.
US freight brokerage is a $200B+ market with 30,000+ licensed brokers competing for shipper wallets. Post-2022 rate collapse, only brokers with predictable BD pipelines are growing , everyone else is losing lanes to the top-100. Shipper acquisition is a phone game: 8 to 12 touches over 60 to 90 days to earn a first meeting, and most reps burn out before the second cycle. Freight broker lead generation done right combines shipper-only ICP (never carriers), lane and mode targeting, and enough multi-channel touches to stay top-of-mind through the buying window. This is how boutique brokerages compete with Coyote and TQL for real freight.
Freight brokers get shipper leads by working a shipper only list with enough repeat touches to catch the buying window, which in our programs means 8 to 12 touches across 60 to 90 days before a first meeting is realistic. The list matters as much as the cadence. We identify manufacturers, distributors, importers and e-commerce companies that match your lane and mode profile, then call VPs of Supply Chain, Logistics Managers, Traffic Managers and Ops Directors rather than whoever answers the switchboard.
Data comes from customs and USITC records, industry filings and enriched contact data, verified by hand rather than bought as a stale list. Every conversation is filtered for freight spend, mode fit across FTL, LTL, drayage, intermodal, reefer and flatbed, and lane overlap with the capacity you can actually cover. Carriers and other brokers are excluded because they are not where broker revenue comes from.
Most brokers stall because reps give up at three touches. Outsourcing the dialing keeps the cadence running while your reps spend their day closing. B2B sales meeting programs go live in 14 to 21 days, run month to month, Lead Engine's roofing program is month to month, with a written weekly floor of shown inspections; pricing is scoped on a 20 minute call.
A freight agent lead generation program is an outsourced outbound engine that keeps a single agent or a small brokerage team supplied with booked shipper meetings, without hiring an in house SDR. Instead of paying a rep salary plus data and dialer costs, you pay one monthly retainer that covers US based callers, list building, tools and management.
The build is the same as it is for a larger brokerage, only narrower. We define the lanes and modes you can cover, size the shipper universe inside those lanes, and write messaging around lane costs, on time performance and capacity rather than a generic pitch. Calls and cold email run together, replies are handled for you, and every booked meeting arrives with account intel and the pain points that were discussed so you can walk in prepared.
Agents usually start with one metro or one lane cluster and add scope once the close rate proves out. Territory is protected so two competing FTL brokers do not get worked in the same lane cluster. Terms are month to month after the pilot, and meetings that fall outside the agreed shipper profile are replaced at no charge.
A transportation sales lead is a record, and a booked shipper meeting is a conversation on the calendar. That difference decides how much work is left for your reps. A lead list gives you a company name, a mode and maybe a contact. Someone still has to dial it, get past the gatekeeper, qualify the freight spend and earn the appointment, which is the part that burns rep hours and produces the churn most brokerages complain about.
MC number scrapes and purchased carrier data are the worst version of this, because they are not shippers at all. Even a clean shipper list has no qualification layer, so reps discover the mismatch on the call rather than before it.
We deliver the meeting. The shipper has been qualified on volume, mode fit and lane overlap, has agreed to a specific time, and lands on your rep's calendar with notes. Your team spends its day in conversations instead of dials. Meetings that no show or fall outside the agreed ICP are replaced at no charge, and if we are behind on volume we keep calling at no additional cost.
Cold-calling shippers with outdated data
Reps burning out on the phone all day
Losing lanes to bigger brokerages
One system, three levers: qualified targeting, multi-channel outreach, and booked appointments , done for you.
Shipper decision-maker targeting (VP Ops, Supply Chain, Logistics)
Lane-fit + mode qualification (FTL, LTL, drayage, intermodal)
Booked BD meetings, not MC number scrapes
Programs tuned to the specific jobs, services, and verticals that drive your revenue.
Three distinct buyer personas we book meetings with every week.
Reps burning out on the phone, low meeting rate
Post-rate-collapse rebuild
Warehousing pipeline slow to build
New DC or drop yard opening
Losing to bigger brokers on same lanes
New shipper RFP season
A proven 5-step B2B sales meeting program that ramps in 14 to 21 days and scales without hiring an SDR team.
We map your ideal buyer, sharpen your freight broker lead generation offer, and build a data-driven target list of accounts ready to buy.
Cold email domains, warmup, dialer, LinkedIn accounts, and multi-touch sequences , all set up and owned by us.
Coordinated calls, cold email, and LinkedIn touches , plus manual research on your top accounts.
Trained SDRs handle replies, book meetings, and confirm show-ups directly on your calendar.
Weekly reporting, offer/ICP tuning, and volume increases as your close rate proves out.
How a done-for-you engine stacks up against DIY and shared-lead vendors.
| Feature | Lead Engine | DIY / In-house | Lead vendors |
|---|---|---|---|
| Lead exclusivity | Booked shipper meetings | N/A | MC scrapes / carrier data |
| Qualification depth | Lane + mode + spend | Rep skill | None |
| Ramp time | B2B sales meeting program: 14 to 21 days | 3 to 6 months | Immediate |
| Monthly cost | Flat monthly | Rep cost + burnout | Data cost |
| Long-term ROI | Recurring lanes | Churn | Wasted rep time |
The honest answers to what founders ask before signing on.
We already have a rep team on the phones.
Perfect , we hand them warm meetings so they spend their day closing, not dialing.
Shippers only work with brokers they know.
Right , that's why we run 8 to 12 touch cadences to earn the first meeting. Most brokers give up at 3.
We're in a specific region.
We build lane and metro-specific campaigns; no wasted outreach outside your zone.
How do you find good shipper data?
Enriched from customs, USITC, industry filings, and manual verification. No stale purchased lists.
Shippers only , that's where broker revenue comes from.
FTL, LTL, drayage, and reefer , we tune to your capacity and lane profile.
Yes , lane pairs, port cities, and regional shipper density are all filterable.
We handle messaging and objection handling; you own pricing and rate strategy.
Our partners average 5 to 20 loads/week per new shipper closed.
Non-competing brokers per region , no two competing FTL brokers in the same lane cluster.
Yes , separate campaigns for asset-based warehousing and value-add services.
60 to 120 days from first touch to first load, typically.
Also known as
Book a 30-minute strategy call and we'll map out exactly how many appointments we can book for you in the next 90 days.
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