Sales Tools/Cold Email Platform

    Lemlist Review

    4.4 / 5

    Cold email tool built for personalization, with image and video merge tags and a strong template library.

    Best for
    Sequences that need heavy personalization at moderate volume
    Pricing
    Standard $39/user/mo, Pro $69/user/mo, Enterprise quote only
    Category
    Cold Email Platform

    Overview

    Lemlist pioneered personalized images and videos inside cold email, and it is still the best tool in that category. It is a great fit for higher touch sequences to a smaller number of prospects, but the per user pricing makes it expensive for large mailbox setups.

    Visit Lemlist

    Key features

    • Personalized images and videos
    • Chrome extension for LinkedIn
    • Rich template library and community
    • Multichannel sequences with LinkedIn
    • Warmup via Lemwarm

    Pros

    • Best in class personalization
    • Strong template library
    • Active community

    Cons

    • Priced per user, expensive at scale
    • Less suited to 100+ mailbox setups
    • Deliverability trails Smartlead at volume

    Who should use Lemlist

    • Founder led ABM style outreach
    • Recruiters running warm outreach
    • Small teams under 20 mailboxes

    Want us to run Lemlist for you?

    Lead Engine already runs Lemlist for B2B clients every day. Skip the setup, seat cost, and learning curve. We handle the tool, you get the booked meetings.

    Frequently asked questions

    Lemlist vs Instantly?
    Lemlist is better for personalized, lower volume sending. Instantly is better for higher volume with a good UI.

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