Roofing Appointment Setting Pricing
Pricing for Lead Engine Sales and Marketing roofing appointment setting depends on your market size and inspection volume. We cover it on a 30 minute call. Every program commits to at least 6 shown residential or 4 shown commercial roof inspections a week, any appointment that misses the standard is replaced at no charge, and programs run month to month with one roofing contractor per market. Shown means the decision maker was present, your inspector arrived, and the roof was actually looked at.
This is the pricing for Lead Engine roofing telemarketing and roofing appointment setting, which are the same program.
What does that work out to per shown inspection?
Your cost per shown inspection varies with your market and with whether the work is residential or commercial. Residential programs have a weekly floor of at least 6 shown roof inspections. Commercial programs have a weekly floor of at least 4 shown roof inspections, and any appointment that misses the Lead Engine Appointment Standard is replaced at no charge. Shown means the decision maker was present, your inspector arrived, and the roof was actually looked at.
What you are committed to receive
- Residential programs commit to at least 6 shown roof inspections a week.
- Commercial programs commit to at least 4 shown inspections a week.
- A shown roof inspection means the decision maker was present, your inspector arrived, and the roof was actually looked at.
- If the shown inspections are not on your calendar, the dialing continues until they are.
Appointment StandardBooked versus shown roof inspectionswhat we commit to
The seven things to get in writing, answered
These are the seven items a roofing contractor should ask every vendor to put in writing. Here are our answers, under the exact labels buyers use, so you can put the same seven to anyone else you shortlist.
Cost per appointment
Pricing depends on your market size and inspection volume. We cover it on a 30 minute call. Once your scope is set, divide what you pay by the inspections that showed to get your cost per shown inspection.
Minimum qualification criteria
The seven checkpoint Lead Engine Appointment Standard, agreed with you before the first dial: ownership confirmed, address inside your approved service area, roof age and reason for the quote documented, decision maker confirmed present, a specific window agreed and read back, a calendar invite with a unique reference ID, and a final internal QA review.
Exclusivity
One roofing contractor per market. Every roof inspection booked inside your approved zip codes goes onto your calendar and nobody else's.
Show rate definition
Shown means the decision maker was present, your inspector arrived, and the roof was actually looked at. We publish floors rather than a percentage: at least 6 shown residential or 4 shown commercial roof inspections a week.
No show and replacement policy
Any appointment that misses a checkpoint of the Lead Engine Appointment Standard is replaced at no charge, and we keep calling at no additional cost.
Territory protection
One roofing contractor per market. The market is the specific zip codes approved at kickoff plus the agreed drive radius, named in the agreement, so the boundary is written down rather than described as a metro name.
Contract and cancellation terms
Month to month, with no long term contract.
What the price covers
- US based callers working your market.
- List building for the zip codes you pick.
- The calling itself.
- Qualification against the seven checkpoint Lead Engine Appointment Standard.
- The booked inspection landing on your calendar with the address and the time on it.
What changes the price
Market size comes first. A dense metro with a deep pool of owners takes a different calling plan from a smaller market where the list runs out faster, and the plan is what the price pays for.
How many zip codes you want worked matters next. A tight radius around one crew is a narrower program than a footprint covering several counties.
Residential and commercial calling are different jobs. Residential calling reaches homeowners. Commercial calling has to find the property manager, facility manager or owner who controls the roof budget, which takes more calls and more research per booked inspection.
Last is the weekly volume you want. More booked inspections a week means more calling hours behind them, so the weekly number moves with the volume you are staffed to run.
How it compares to buying leads
Buying leads means paying for a record. The same record is usually sold to several contractors at once, so the person who dials first has the advantage, and your team still has to chase, qualify and schedule before anyone is standing on a roof.
A booked inspection is the other end of that work. The calling, the qualification and the scheduling have already happened, the homeowner or the manager has agreed to a specific window, and the appointment belongs to one roofing contractor because we take one per market.
That is why the program is priced weekly rather than per record. You are paying for calling into your market and for the standard applied before anything reaches your calendar, not for a list that several companies are working at the same time.
Frequently asked questions
How much does roofing appointment setting cost?
Lead Engine Sales and Marketing pricing depends on your market size and inspection volume, which comes down to how many zip codes you want worked, whether the program is residential or commercial, and the weekly volume you want. Scope is set on a 30 minute call and sent to you in writing.
Is there a long term contract?
No. Programs run month to month with no long term contract. You keep the market exclusivity for as long as the program runs, because we take one roofing contractor per market.
What happens if an appointment does not clear the standard?
Every booked inspection is checked against the seven checkpoint Lead Engine Appointment Standard. An appointment that fails a checkpoint is replaced at no charge, and when a week runs short we keep calling at no additional cost.
Why is the price quoted per week instead of per appointment?
A weekly program price pays for calling into your market rather than for volume alone. Paying per appointment pushes a vendor toward booking anything that will sit on a calendar, while a weekly program keeps the qualification standard ahead of the count.