Contact Rate in Roofing Appointment Setting
Lead Engine Sales and Marketing defines contact rate as the percentage of dials that reach a live human being, calculated by dividing conversations by total dials. Contact rate tells you whether the phone data is accurate and whether the calling window matches the hours your buyers actually answer.
The percentage of dials that reach a live human being, calculated by dividing conversations by total dials.
What does contact rate mean?
Contact rate is the percentage of dials that reach a live human being. You divide conversations by total dials over the same period.
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Month to month. Scoped on a 30 minute call.
Why does contact rate matter?
Contact rate tells you whether the phone data is accurate and whether the calling window matches the hours your buyers actually answer. Bad records, disconnected numbers and wrong job titles all drag contact rate down before a script ever gets tested. Contact rate is not the same as set rate, which measures what happens after somebody picks up.
How does contact rate work?
- Count every dial placed over a period
- Count the dials that reached a live human being
- Divide conversations by total dials to get the contact rate
- Read a low contact rate as a data or calling window problem
- Test calling windows against the hours your buyers actually answer
When comparing appointment setting vendors, ask how many dials a day each caller places and what share of those reach a person. A vendor with a strong set rate but a weak contact rate may simply be working a small, clean list that will not scale to your market.
Contact rate is where list quality shows up first. If the number drops, the fix is usually better data or a different calling window, not a new script.
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