Definition
Show rate is meetings held divided by meetings booked. A healthy outbound program runs at 60 to 80 percent.
Why it matters
Booking meetings that no one attends is worse than booking fewer real ones. Show rate is the truest measure of meeting quality.
How it works
- Confirm the meeting within 30 minutes of booking
- Send a same day reminder and a 30 minute reminder
- Text the mobile if the prospect gave one
- Track show rate weekly by SDR and by list source
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.