Definition
An SDR is a full time outbound seller who owns cold calls, cold email, and social touches to book meetings for the AE team. SDRs do not close deals.
Why it matters
SDRs let AEs stay in the buying conversation instead of prospecting. A ramped SDR usually books 8 to 15 qualified meetings per month.
How it works
- Owns a set of target accounts
- Runs multichannel sequences across call, email, and LinkedIn
- Qualifies replies and books meetings
- Reports to a sales manager or head of sales
- Compensated on meetings booked, meetings held, or pipeline created
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.