Glossary/Metrics

    MQL (Marketing Qualified Lead)

    A lead marketing has scored as fit for sales, usually via content or form fills.

    Definition

    An MQL is a lead that has taken enough marketing actions (downloads, demo requests, page visits) to be worth an SDR follow up.

    Want booked sales meetings on your calendar?

    Month to month. Scoped on a 20 minute call.

    Why it matters

    MQL to SQL conversion is one of the clearest reads on whether marketing and sales are actually aligned.

    How it works

    • Marketing captures inbound leads via forms or content
    • Scoring model qualifies based on fit and behavior
    • Qualified leads are routed to SDRs for follow up

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    Related terms

    SQL (Sales Qualified Lead)SDR (Sales Development Representative)Sales Funnel
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