Definition
A sales funnel maps the stages a prospect passes through, typically lead, MQL, SQL, opportunity, and closed won.
Why it matters
A funnel is how you diagnose where deals stall and where to invest in improvement.
How it works
- Define stages and entry criteria
- Track conversion rate at each stage
- Fix the worst converting stage first
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.