Glossary/Metrics

    SQL (Sales Qualified Lead)

    A lead an SDR has qualified as ready for a sales meeting with an AE.

    Definition

    An SQL is a lead an SDR has qualified as a real buyer with pain, budget, timing, and authority to move forward.

    Want booked sales meetings on your calendar?

    Month to month. Scoped on a 20 minute call.

    Why it matters

    SQLs are the actual pipeline. AE close rate on SQLs is what drives revenue, and SQL cost is the truest way to measure outbound.

    How it works

    • SDR runs discovery over call or email
    • Confirms pain, timeline, budget, and authority
    • Books the AE meeting and hands off with notes

    Want us to run this for you?

    Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.

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    Related terms

    MQL (Marketing Qualified Lead)SDR (Sales Development Representative)Appointment SettingShow Rate
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