Definition
Prospecting is the day to day work of finding, researching, and reaching out to potential buyers who do not yet know you.
Why it matters
Prospecting is the top of the funnel. Without it, everything downstream dries up in 60 to 90 days.
How it works
- Research target accounts and personas
- Build a list and enrich contact data
- Run cadences across call, email, and LinkedIn
- Book meetings and hand off to the closer
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.