Definition
A lead list is a spreadsheet or CRM view of accounts and contacts matching your ICP, with the data required to reach them.
Why it matters
The list is 60 percent of outbound results. A tight list with direct dials outperforms a loose list with better copy every time.
How it works
- Define ICP and personas
- Pull accounts from Apollo, Ocean, LinkedIn, or similar
- Enrich contacts with direct dial, mobile, and verified email
- Suppress current customers and open opportunities
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.