Definition
A buyer persona defines the actual human buyer inside an ICP company, including title, seniority, priorities, and objections.
Why it matters
Selling to the VP of Sales is a completely different pitch than selling to the CFO. Personas let you tailor the message per role.
How it works
- For each ICP, define 1 to 3 buyer personas
- Capture their KPIs, common objections, and preferred channel
- Write cadences per persona, not per company
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Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.