Definition
A cadence is a scheduled series of outbound touches across call, email, and social, spread over several weeks, used to reach a single prospect.
Why it matters
Most prospects need 6 to 12 touches to reply. A cadence enforces persistence so you actually get to that touch count.
How it works
- Day 1: call plus email
- Day 3: email
- Day 5: LinkedIn touch
- Day 8: call plus voicemail
- Day 12: breakup email
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.