Definition
Cold email is a personalized business email sent to a targeted prospect, positioned as a one to one message rather than a broadcast marketing email.
Why it matters
Done right, cold email scales cheaper than calling and can produce 5 to 15 booked meetings per month per SDR. Done wrong, it burns your primary domain.
How it works
- Buy secondary sending domains and mailboxes
- Warm each mailbox for 2 to 4 weeks
- Send 20 to 40 emails per mailbox per day, rotated across many mailboxes
- Personalize the first line and the ask, keep the email short
- Route replies to a unified inbox and book meetings fast
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.