Definition
A cold email agency operates cold email as a service. They own the infrastructure and the sequence, so you only own the ICP, the offer, and the calendar.
Why it matters
Cold email is more infrastructure than copy. Domains, mailboxes, DNS, and warmup are what drive the inbox rate. Agencies do this every day and hit inboxes at a rate most in house teams cannot.
How it works
- Agency registers secondary domains and provisions mailboxes
- Sets SPF, DKIM, DMARC, MX, and tracking domains correctly
- Warms mailboxes for 2 to 4 weeks
- Writes and sends sequences, monitors deliverability daily
- Routes positive replies to your team for booking
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.