Definition
Multichannel outbound uses more than one channel in the same cadence, most commonly phone, cold email, and LinkedIn touches.
Why it matters
Single channel outbound plateaus fast. Adding a second channel usually doubles reply and connect rates.
How it works
- Same prospect gets touched on multiple channels in one sequence
- Touches are spaced across 2 to 3 weeks
- Reps track which channel is producing meetings and rebalance
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.