Definition
Cold calling is the practice of phoning a prospect who has not requested contact, with the goal of booking a discovery meeting for an account executive.
Why it matters
For B2B sellers with a deal size above 5k, cold calling is still the fastest way to reach decision makers. A trained caller can book 1 to 3 meetings per day, which is faster than any inbound channel from a standing start.
How it works
- Build a target list of accounts and buying titles that match your ICP
- Enrich each contact with a direct dial and a mobile number
- Open with a permission based pattern interrupt, then a one line value prop
- Handle the first objection, then ask for a specific 15 minute meeting
- Log the outcome and route booked meetings to the account executive
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.