Definition
An ICP describes the type of company that gets the most value from your product, defined by size, industry, geography, tech stack, and pain.
Why it matters
A tight ICP is the single fastest way to double reply and close rates. Broad outbound to a wide ICP always underperforms narrow outbound to a specific one.
How it works
- Look at your best 20 customers
- Find shared traits: size, industry, tech, structure
- Write the ICP as a one paragraph filter
- Every list built after that must match
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.