Definition
TAM is the full universe of accounts that match your ICP and could realistically become customers.
Why it matters
TAM sets the ceiling on outbound. If your TAM is 3,000 accounts you need a very different motion than a TAM of 300,000.
How it works
- Filter by ICP: size, geography, industry, tech
- Count matching accounts in Apollo or LinkedIn
- Compare against your current customer base
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.