Definition
ABM focuses sales and marketing effort on a specific list of high value target accounts, rather than a broad lead pool.
Why it matters
ABM produces bigger deals with better fit accounts, at the cost of lower total meeting volume. Right for high ACV motions.
How it works
- Pick 50 to 500 target accounts
- Assign SDRs and AEs jointly to accounts
- Run tailored content, ads, and outbound to the same list
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.