Definition
A voicemail strategy defines when to drop a voicemail on a cold call, what script to use, and how to follow up in email.
Why it matters
A well timed voicemail plus follow up email doubles callback rate compared to no voicemail at all.
How it works
- Leave a voicemail on the second or third attempt, not the first
- Keep it under 20 seconds, name the pain and the reason to call back
- Follow with an email that mirrors the voicemail
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Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.