Definition
Trigger events are recent, specific changes at an account that raise buying intent, such as new funding, a new executive hire, or a tech stack change.
Why it matters
Reaching a prospect during a trigger event can 3 to 5x reply and meeting rates versus cold outbound with no signal.
How it works
- Subscribe to signals in tools like Common Room, Clay, or LinkedIn
- Route triggered accounts into a fast cadence
- Reference the trigger in the opening line
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Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.