Definition
Personalization uses data about the prospect, their company, or a recent event to make a cold email feel written for them alone.
Why it matters
Personalized first lines usually 2 to 3x reply rate versus generic templates. It is the highest ROI copy work you can do.
How it works
- Pull a data point: recent role, funding, hire, or content
- Reference it in the first line
- Tie it to the pain your product solves
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.