Definition
Intent data captures the accounts researching topics related to your product, sourced from providers like Bombora, 6sense, and G2.
Why it matters
Intent data lets outbound teams focus on the 5 to 10 percent of accounts that are actually in market, instead of dialing all of them.
How it works
- Subscribe to an intent provider
- Prioritize accounts with high intent scores on your topics
- Route into an accelerated cadence
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.