Glossary/Metrics

    Meeting Set Rate

    The percentage of conversations or replies that convert into a booked meeting.

    Definition

    Meeting set rate is meetings booked divided by qualified conversations or positive replies.

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    Month to month. Scoped on a 20 minute call.

    Why it matters

    This is the closing rate of your SDRs. A low number usually points at pitch, qualification, or offer, not activity.

    How it works

    • Measure per SDR, per campaign
    • Cross reference with show rate and SQL rate
    • Coach the lowest performing step first

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    Related terms

    Show RateSQL (Sales Qualified Lead)SDR (Sales Development Representative)
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