What is the difference between pay per call roofing leads and booked roof inspections?
Lead Engine Sales and Marketing books exclusive, shown roof inspections for roofing contractors, one roofing contractor per market, month to month. Pay per call means you are charged when a phone call from a prospect reaches your office. A booked inspection is an agreed time at a property with the person who decides. The first hands your team a conversation to work. The second hands your estimator a place and a time.
What arrives in each model
With pay per call, what arrives is a ringing phone. Someone in your office has to answer it, qualify the caller and try to set a time.
With a booked inspection, that conversation already happened. The address, the agreed time and the call notes land on your calendar.
Neither model signs the job for you. Your estimator still inspects, writes the proposal and closes.
Who does the qualifying
On a pay per call program, qualifying happens on your side of the phone, live, while the caller is waiting.
If nobody picks up, or the person who answers is on a roof, the call can be lost even though it counted.
On a booked inspection, a caller confirms the decision maker, the reason for the visit and the address before anything reaches your estimator.
Pay per call compared with booked roof inspections
The table sets the two models side by side on the points that decide which one fits.
Read it against your own office, not against a price list.
| Factor | Pay per call | Booked roof inspections | Who it suits |
|---|---|---|---|
| What arrives | An inbound phone call | An agreed inspection time and address | Depends on who answers your phones |
| Who qualifies | Your office, live on the call | US based callers, before the booking | Roofers without a staffed phone desk |
| Who sets the time | Your team | The caller, read back to the prospect | Owners whose days are on roofs |
| When a booking misses the standard | Depends on the seller's terms | Replaced at no charge | Owners who want that in writing |
When pay per call can make sense
If you have someone answering the phone all day who can qualify a roofing prospect and book the visit, inbound calls can fit.
If that person does not exist, every call depends on whoever happens to be free when it rings.
Check the seller's terms on what counts as a billable call before you sign anything.
What else do roofing contractors ask about this?
Does Lead Engine sell pay per call roofing leads?
No. Lead Engine books exclusive, shown roof inspections for one roofing contractor per market, month to month.
Is a phone call the same as an appointment?
No. A call is the start of a conversation. A booked inspection is an agreed time and address with the person who decides.
What does shown mean?
Shown means the decision maker was present, the inspector arrived, and the roof was actually looked at.
If you are weighing inbound calls against booked inspections, we will look at your office and your market on a 30 minute call.
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