Is Angi Leads worth it for roofing contractors?

Angi sells a contact record. A homeowner submits a request and that information is distributed to multiple contractors who then call the same person. It gives you a name and phone number and the rest of the work is yours.

Every contractor who receives the lead is trying to reach the homeowner first. The first person to connect has the best chance of setting the appointment. If your office is on a roof, in a truck, or with another customer when the lead arrives, another contractor may already have the inspection booked before you call.

It makes sense when you know your exact cost per lead, contact rate, appointment rate, show rate and close rate, and the resulting cost per signed roof is lower than your other channels. Most contractors track only the cost per lead, which is the least useful number in the chain. The number that matters is total spend divided by signed jobs.

Lead Engine does not sell contact records. We book exclusive roof inspections directly onto your calendar with the decision maker confirmed and the roof issue documented. One roofing contractor per market means you are not racing another Lead Engine client to the same door.

Take your last 90 days of Angi spend and divide it by the number of signed roofs that came from those leads. That is your real cost per signed roof. Then compare it with the cost of a shown inspection from an exclusive program. Do not compare cost per lead with cost per inspection because they are not the same product.

Angi may produce jobs for contractors with fast response systems and strong follow up. But the shared lead model means you are paying to enter a race every time. If you want the appointment already booked and exclusive to your company, that is a different product entirely.