How do roofers find roofing leads?
Roofers find leads through six channels: exclusive cold calling appointments, referrals and reviews, door knocking after storms, Google search ads and local SEO, social ads, and shared lead marketplaces. The channels differ less on price per lead than on cost per signed job. The cheapest lead is usually the one you compete for with several other roofers, which is why exclusive booked inspections behave differently from bought leads.
Every roofer eventually asks the same question: how do I get roof leads without renting them from a marketplace that sold the same form fill to several contractors?
Which channels actually produce roofing leads?
Exclusive cold calling appointments, referrals and reviews, storm response canvassing, Google search and local SEO, paid social, and shared marketplaces. Our full channel breakdown ranks them by cost per signed job rather than cost per lead.
Most roofing companies need two: one channel that produces work in the next thirty days and one that compounds over a year.
What is the difference between a shared lead and a booked exclusive inspection?
A shared lead is contact information, sold to more than one contractor, with no time agreed and no roof issue confirmed. You are buying the right to chase.
A booked exclusive inspection is an appointment on your estimator's calendar with a confirmed owner, inside your approved service area, at a specific agreed window, and it is not resold to another roofer. We work with one roofing contractor per market.
How should a roofer judge a lead source?
Measure cost per signed job, not cost per lead. Then check exclusivity, whether the appointment window was agreed out loud, and what happens when the appointment does not hold up. Our remedy is that any appointment that fails a checkpoint is replaced at no charge, and if we miss the weekly number we keep calling at no additional cost until you are there.
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