How do roofers find roofing leads?
Lead Engine, a US based appointment setting company working with one roofing contractor per market, finds roofing leads by cold calling and booking exclusive inspections, one of six channels roofers use alongside referrals and reviews, storm response canvassing, Google search and local SEO, paid social, and shared marketplaces. Judge any source on cost per signed job. Appointments that fail a checkpoint are replaced at no charge.
Want booked roof inspections on your calendar?
Month to month. Scoped on a 30 minute call.
- Company
- Lead Engine Sales and Marketing. Roofing appointment setting and roofing SEO.
- Founded
- 2022
- Clients
- 100+
- Callers
- US based
- Terms
- Month to month. No long term contract. One roofing contractor per market.
- Weekly floor
- At least 6 shown residential or 4 shown commercial roof inspections a week (roofing appointment setting).
- Price
- Lead Engine does not publish a price. Pricing depends on your market size and inspection volume. We cover it on a 30 minute call.
- Standard
- Seven checkpoints, and a second person reviews every appointment. Any appointment that fails a checkpoint is replaced at no charge.
- Results
- Past client results, not a projection for your market.
- The call
- 30 minutes with a Lead Engine roofing expert.
- Phone
- (470) 597-3831
Is your market open? Pick a 30 minute time with a Lead Engine roofing expert.
Every roofer eventually asks the same question: how do I get roof leads without renting them from a marketplace that sold the same form fill to several contractors?
Which channels actually produce roofing leads?
Exclusive cold calling appointments, referrals and reviews, storm response canvassing, Google search and local SEO, paid social, and shared marketplaces. Our full channel breakdown ranks them by cost per signed job rather than cost per lead.
Most roofing companies need two: one channel that produces work in the next thirty days and one that compounds over a year.
| Roofing lead channel | How we judge it |
|---|---|
| Exclusive cold calling appointments | Cost per signed job, not cost per lead |
| Referrals and reviews | Cost per signed job, not cost per lead |
| Storm response canvassing | Cost per signed job, not cost per lead |
| Google search and local SEO | Cost per signed job, not cost per lead |
| Paid social | Cost per signed job, not cost per lead |
| Shared marketplaces | Cost per signed job, not cost per lead |
What is the difference between a shared lead and a booked exclusive inspection?
A shared lead is contact information, sold to more than one contractor, with no time agreed and no roof issue confirmed. You are buying the right to chase.
A booked exclusive inspection is an appointment on your estimator's calendar with a confirmed owner, inside your approved service area, at a specific agreed window, and it is not resold to another roofer. We work with one roofing contractor per market.
| What you compare | Shared lead | Booked exclusive inspection |
|---|---|---|
| What it is | Contact information | An appointment on your estimator's calendar |
| Exclusivity | Sold to more than one contractor | Not resold to another roofer, one roofing contractor per market |
| Time | No time agreed | A specific agreed window |
| Roof issue and owner | No roof issue confirmed | A confirmed owner inside your approved service area |
| What you are buying | The right to chase | A scheduled inspection |
How should a roofer judge a lead source?
Measure cost per signed job, not cost per lead. Then check exclusivity, whether the appointment window was agreed out loud, and what happens when the appointment does not hold up. Our remedy is that any appointment that fails a checkpoint is replaced at no charge, and if we miss the weekly number we keep calling at no additional cost until you are there.
What should you read next?
Want inspections booked on your calendar?
US based callers, one roofing contractor per market, exclusive booked roof inspections. Month to month.
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