Is it better to run Google Ads myself or pay someone to book roof inspections?

    QUICK ANSWER

    Run Google Ads yourself if your market has people actively searching for a roofer and you can answer the phone within minutes. Ads capture demand that already exists, and that is real money. The limits are worth knowing: click costs spike in storm season, you bid against national lead resellers, and the homeowner who clicks your ad rarely clicks only your ad. Outbound calling creates demand instead, reaching building owners and homeowners who were not searching at all, which is where a lot of commercial reroofing starts. Plenty of contractors run both. Lead Engine handles the calling side and works with one roofing contractor per market, so a competitor cannot buy the same seat.

    Want booked roof inspections on your calendar?

    Month to month. Scoped on a 30 minute call.

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    THE FACTS ON LEAD ENGINE
    Company
    Lead Engine Sales and Marketing. Roofing appointment setting and roofing SEO.
    Founded
    2022
    Clients
    100+
    Callers
    US based
    Terms
    Month to month. No long term contract. One roofing contractor per market.
    Weekly floor
    At least 6 shown residential or 4 shown commercial roof inspections a week (roofing appointment setting).
    Price
    Pricing depends on your market size and inspection volume. We cover it on a 30 minute call.
    Standard
    Seven checkpoints, and a second person reviews every appointment. Any appointment that fails a checkpoint is replaced at no charge.
    The call
    30 minutes with a Lead Engine roofing expert.

    Is your market open? Pick a 30 minute time with a Lead Engine roofing expert.

    When should you run Google Ads yourself?

    Run Google Ads yourself if your market has people actively searching for a roofer and you can answer the phone within minutes.

    Ads capture demand that already exists, and that is real money.

    Where do Google Ads fall short?

    Click costs spike in storm season, you bid against national lead resellers, and the homeowner who clicks your ad rarely clicks only your ad.

    What does outsourced calling add?

    Outbound calling creates demand instead, reaching building owners and homeowners who were not searching at all, which is where a lot of commercial reroofing starts.

    Plenty of contractors run both.

    Lead Engine handles the calling side and works with one roofing contractor per market, so a competitor cannot buy the same seat.

    What should you read next?

    Want inspections booked on your calendar?

    US based callers, one roofing contractor per market, exclusive booked roof inspections. Month to month.

    Book a Strategy Call

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    What else do contractors ask us?

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