Definition
Positive reply rate isolates the replies that indicate real interest, filtering out out of office, unsubscribes, and clear no's.
Why it matters
Total reply rate can be inflated by unsubscribes. Positive reply rate is the honest number that ties to meetings booked.
How it works
- Tag each reply as positive, referral, not now, or no
- Track positive reply rate weekly per campaign
- Rewrite copy and offer when it drops below 1 percent
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.