Definition
An opener is the 5 to 10 second script a caller uses in the first moment of a cold call to interrupt the pattern and earn permission to keep talking.
Why it matters
Most cold calls die in the first 8 seconds. A tested opener is the single biggest lever on meetings booked per hour.
How it works
- Permission based: 'Hey Name, this is a cold call, can I have 20 seconds?'
- Reason for call: name a specific pain
- Ask a single question that invites yes or no
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