Definition
Cost per meeting is total outbound spend divided by meetings held in the same period, including reps, tools, and data.
Why it matters
It is the single easiest way to compare in house versus outsourced outbound honestly, without hiding overhead.
How it works
- Sum SDR salary, benefits, tools, data, and management
- Divide by held meetings for the period
- Compare to agency invoice divided by held meetings
Want us to run this for you?
Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.