Definition
List hygiene is the ongoing work of verifying emails, removing bounced contacts, refreshing job changes, and suppressing customers.
Why it matters
Bad list hygiene tanks bounce rate, which tanks deliverability, which kills the whole cold email program.
How it works
- Verify emails before every send
- Suppress current customers, past opportunities, and unsubscribes
- Refresh job titles quarterly
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Lead Engine builds outbound engines for B2B teams. Cold calling, cold email, and appointment setting, run by US based reps.