What is a good cold email open rate?
A healthy B2B cold email open rate is 40 to 60 percent. Below 30 percent typically points to deliverability issues, weak subject lines, or a stale list.
Open rate matters as a deliverability signal but does not correlate with booked meetings. High opens with zero replies means the message did not land.
Optimize for positive reply rate and booked meetings, not opens.
If opens are under 30 percent, check DMARC, warm up status, and whether your subject lines look like marketing.
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