How do I choose a B2B lead generation company?

    Score every vendor on 10 factors: pricing transparency, channel mix, US callers, qualification criteria in writing, replacement policy, contract length, reporting cadence, references in your industry, ramp time, and who actually runs your account.

    Want booked sales meetings on your calendar?

    Month to month. Scoped on a 20 minute call.

    Ask for pricing on the website. If they will not publish it, expect a hard close on the sales call.

    Ask who is on your account by name, not by role.

    Ask for 3 references in your industry with similar ACV.

    Get qualification criteria and replacement policy in writing before signing.

    Avoid 12 month contracts with no exit ramp. 3 months plus month to month is standard.

    Want us to book meetings for you?

    US based callers, cold email, and LinkedIn outreach. Qualified meetings on your calendar in 30 days.

    Book a Strategy Call

    More questions

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