How many cold calls should an SDR make per day?
A well tooled SDR makes 80 to 150 cold calls per day, produces 8 to 15 live conversations, and books 1 to 3 meetings.
Manual dialing: 40 to 60 calls per day.
Power dialer (single line): 80 to 120 calls per day.
Parallel dialer (3 to 5 lines): 200 to 400 calls per day, higher conversation count but lower per call quality.
Chase conversations, not dials. 10 great conversations beat 200 voicemails.
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