Are Shared Roofing Leads Worth It? A Contractor's Cost Breakdown

Every roofer eventually asks: are shared roofing leads worth it? The honest answer depends on three numbers. Let us do the math.

The three numbers that decide it

• Contact rate: percentage of shared leads you can actually reach on the phone
• Close rate on contacted leads: percentage of contacted leads that sign a contract
• Cost per lead: what the marketplace charges you per shared lead

Real 2026 numbers by shared marketplace

• Angi Leads: 25 percent contact rate, 10 percent close on contacts, $75 average cost per lead. Cost per signed job: about $3,000.
• HomeAdvisor: 22 percent contact rate, 9 percent close, $85 average cost per lead. Cost per signed job: about $4,300.
• CraftJack: 30 percent contact rate, 8 percent close, $45 average cost per lead. Cost per signed job: about $1,900.
• Networx: 28 percent contact rate, 7 percent close, $55 average cost per lead. Cost per signed job: about $2,800.

Compare to exclusive cold called appointments

• Contact rate: 100 percent (they are already on the phone with your cold caller when they book)
• Close rate on appointment: 25 to 40 percent
• Cost per appointment: $180 to $350
• Cost per signed job: $600 to $1,400

Verdict

Shared roofing leads work only if your average ticket is high enough (usually $15k plus), your close rate is above marketplace average, and you can respond in under 5 minutes. For most residential roofers, cost per signed job on shared leads is 2 to 5x higher than exclusive cold called appointments.

Storm and insurance restoration roofers should almost never use shared marketplaces. The intent is wrong, the tickets do not justify the burn, and exclusive cold outreach in target zips is dramatically cheaper.