Are Shared Roofing Leads Worth It? A Contractor's Cost Breakdown

Every roofer eventually asks: are shared roofing leads worth it? The honest answer depends on three numbers. Let us do the math.

The three numbers that decide it

• Contact rate: percentage of shared leads you can actually reach on the phone
• Close rate on contacted leads: percentage of contacted leads that sign a contract
• Cost per lead: what the marketplace charges you per shared lead

Shared marketplace benchmarks

Shared leads typically cost $15 to $85 or more each and go to 3 to 8 contractors; reported close rates run 13 to 20 percent on shared leads vs 27 to 30 percent on exclusive (sources: leadtruffle.co, improveandgrow.com, constructionleadpro.com).

Compare to exclusive cold called appointments

Lead Engine pricing is scoped on a 30 minute call. Each market goes to one roofing contractor, the weekly floor is at least 6 shown residential inspections, and any appointment that misses the standard is replaced at no charge.

Verdict

Shared roofing leads work only if your average ticket and close rate support the marketplace cost and your team can respond quickly.

Storm and insurance restoration roofers should almost never use shared marketplaces. The intent is wrong, the tickets do not justify the burn, and exclusive cold outreach in target zips is dramatically cheaper.